Here’s a business question I get all the time. And the funny thing is I struggle with this myself constantly. My usual questions are:
- Do you have something to say—in your area of expertise—on many different topics?
- Can you make a schedule of at least once a month and stick to it?
- Does anyone care?
When you can repurpose content from a blog into a newsletter, social media, etc…then a blog can be a good way to keep your content up on the web (since those other media will vanish over time).
Does being known as a thought leader in your area help your business, credibility and reach? If so, consider blogging.