I have found in business that you can’t usually lose out if you go just a little bit slower. Even when your knee jerk reaction to an email is compelling you to ACT NOW, there is almost always better perspective on a matter if you can put it aside for a while before hitting Reply. I saw an example of that recently when a job applicant sent a thoughtfully worded email cover letter and resume out for a job…and then got word that this employer prefers a one page resume. Okay, so she edited the resume from two pages down to one and then sent it off that minute. But oops. The new resume was called “One Page Resume.” This is a rookie error. Resumes must must have your own name as the document title. If she’d waited just an hour or two and proof-read what she was doing, I am positive this mistake wouldn’t have been made. Would she have missed the opportunity to apply for the job by waiting an hour or two…or even overnight? No. But did she maybe hurt her chances by sending the one pager with a lame name? Quite possibly. Slow down. Just because you can do something really quickly doesn’t mean you always should.
I’ve been working with several job-hunters lately and then recently took a crack at my own resume. It is super hard to write your own resume. You’ve been so busy living your life and working your jobs that you don’t have much perspective on it all. This is one instance where it may truly be valuable to work with someone who has an outside perspective and can get beyond the day-to-day. It doesn’t have to be a professional resume writer: start with co-workers or former supervisors to have them help you understand what is really special and different about you. I like resumes that have Profile or Summary at the top that help summarize you for anyone (or any bot) scanning your credentials. This is the hardest part to get right: in small business marketing this is known as your Unique Value Proposition. Same thing applies for job-hunters but I see many job hunters who don’t really get what’s special about them. If they don’t know, you can be sure it won’t be in their materials. Consider an outside perspective.
Here’s a business question I get all the time. And the funny thing is I struggle with this myself constantly. My usual questions are:
- Do you have something to say—in your area of expertise—on many different topics?
- Can you make a schedule of at least once a month and stick to it?
- Does anyone care?
When you can repurpose content from a blog into a newsletter, social media, etc…then a blog can be a good way to keep your content up on the web (since those other media will vanish over time).
Does being known as a thought leader in your area help your business, credibility and reach? If so, consider blogging.
My primary business is NOT building websites or creating videos, but I am so pleased to have worked on several of both recently, thought I’d use this blog as a chance to do some show and tell. Blackhawk Medical Group in Danville, California launched a new website that I project-managed and wrote: www.blackhawkmedicalgroup.com Another medical group, Total Family Care, Dr. Hylton Lightman of Far Rockaway also rebuilt and rethought their website with me: www.totalfamilycaremd.com And hope you didn’t miss the big big project I did with colleagues Denise Buchman and Marty Jenoff for Symphony Placements in Baltimore. You can check out these marketing and training videos on my YouTube channel. Next video shoot in Baltimore July 27th if you’re interested! Having a blast working on all these varied projects.
Why not? I am inundated with emails from everywhere I have ever shopped (at least the ones where they have my email address) both in the real world and the Cyber world, so I’ve created my own cyber Monday special. For my existing website clients who have not yet upgraded their sites to be mobile-responsive (and you know who you are), I am offering $30 off the one-time payment of $129 to get it done. Only from now through Wednesday, December 2d, you can have a mobile-responsive website for just $99 flat fee. Use the coupon code CYBER30 to get your discount. Not sure what mobile-responsive is or why you need it? Over half of all web traffic comes from mobile devices and you can’t afford to have a website that doesn’t look and work perfectly by all your visitors. Also Google will seriously ding you if you’re not mobile ready. Read all the details here on my website.
Andrew Rose of Zest Social Media Solutions will join me on our September webinar to answer the question Why Isn’t My Website making the phone ring? Instead of a standard Powerpoint, Andrew will be looking at real client web marketing, offering ideas and constructive criticism to help it work better. Want to be one of the guinea pigs? We will take three volunteers who want us to look at their website, Google Analytics, social media, email marketing, the works. Email me ASAP if you want to be one of the volunteers.
I was working with my SEO specialist today and we were talking about a client we were working on. This client started off on a high when we launched the website and spent a lot of time writing a thoughtful and timely blog post. And she followed up about every two months or so with another new post…which always got a good response and comments. (this is not a given! lots of posts get no comments or spam comments only) But then she got distracted with the everyday mayhem of running her business and living her life. So her website has gone down a bit in search rankings and traffic. If you are going to do a blog, you need to stick with it! If your most recent blog post is from last year, you will lose credibility with real people and also get “dinged” by the search results since your site will not have fresh content. If you are going to blog, blog. Stick to a schedule. They don’t all have to be long and involved and don’t even need pictures. But if the commitment is too much (I get it, I myself do not blog frequently enough) then just don’t blog at all. Do social media. Write/send a permission-based newsletter every month. It can be hard to come up with something new to say all the time so if this isn’t your thing, DON’T DO IT.
I recently ran a webinar for Bold Business Works website clients explaining what is up with mobile-responsive websites. You can watch the video here: https://vimeo.com/127071809.
Bottom line: More people than ever are accessing your website on a phone or tablet…so you want it to look and work well for them. PLUS Google now takes into account how mobile-friendly your website is when it ranks your website for search. So if it isn’t good on a phone, it gets factored into your ability to get found.
So if your website is a source of new business for you, you shouldn’t ignore this!
I had the privilege of running a learning session today for the New York UJA Federation and their member agencies about EMAIL MARKETING. About thirty people attended, a wide range of young, old, men and women…some of them were “management” and some were the marketing professionals for their organization. So interesting to hear how these different agencies handle email marketing—one place has 70,000 email addresses on their list and send up to three emails every day. Yes every day! Of course to different people, different segments of their list with different interests. Email is still a really effective way to connect with your loyal followers and fans.
I had several conversations this week with different people—some clients, some technical, some not-so-technical and I am more convinced than ever that there is still a real need for the website building system we have developed: Bold Business Tools. Yes, sure you can shop around and find some simple solutions when you need your own website, but no one has curated the WordPress capabilities to turn it into a turn-key system that can really work for small business. We’ve already got the plug-ins you need including SEO, store, blog, Google Analytics, social media, email marketing integration. We host. We back it up. And the sites might seem pretty simple and not very fancy, but they are really working. Phil Gallant’s Ticker Tape website helped him get his hands on three vintage machines. Randy Rollins’ roofing website has gotten him major residential projects totalling thousands of dollars. WordPress might seem really easy if you’re already a geek, but for the rest of us, my system really meets a need! Haven’t checked it out yet? Why not? There’s a free trial (no credit card required!) Sign yourself up now.