Blog posts can be short.

Meeting with a new client this morning, she was moaning about how tough it was for her to keep up with blogging.  She asked me about using a writer to do her blog posts (which can be okay in some instances)—but I encouraged her to take another spin at it herself first…with more modest ambitions. The web is consumed mostly in little bits and bytes (witness the popularity  of Twitter with a mere 140 characters)—so instead of trying to write an essay-length piece, just try to convey one quick little item that you think is interesting and worthwhile.  This post itself is just around 100 words.