Social Media Fatigue?

Is Social Media over? At an IMC (International Management Consultants) meeting this morning, this was a hot topic. Some folks Twitter, some blog, some use Facebook, others swear by Linked In.

One of my oldest buddies and professional colleagues, Jim Cameron of Cameron Communications, wrote a great blog post this week about the Fallacy of Social Media. Read it here. Amen brother.

As a pragmatic business coach, I  always advise my clients to engage in this social media frenzy only if they can quantify its value…and turn it into paying customers.  Twittering just to get followers?  Hmmm.

What do you think?