From: Deborah Gallant, Bold Business Works
Subject: Are you reading this on your phone? Bold Business Works Feb. 2012 Newsletter
Reply: dg@boldbusinessworks.com
2012 banner
Why phone viewers matter...
February 2012   
 

Are you reading this on your phone? It is astonishing how many people are using phones or iPads nowadays, doing things that you'd normally think of as desktop computer activities. Why should you care? my site on ipad

 

Read on to find out and check out some great ways you can build your business with me.

 

 Deborah 
 If your website is your "storefront" (as it is for many of us in a service business)---then you must pay attention to how people experience your site---and while you may never have thought about it, when someone visits your site on their phone, it can look and work very differently than the "standard" version of your site.

My webinar last month with my colleague (and former business partner) Kevin McGillivray of Buena Consulting was on this subject and I thought the information was really important to share. Here are some of the critical takeaways:

  1. People doing a search on a mobile phone will only see a few results because the screen is so small. You've got to make sure you are optimized to come up on top.
  2. Once people arrive at your site, their small screen only shows a small portion of the top part of your site. Go look at it on an iPhone and see what shows. If it's not very helpful or informative, you may want to reformat for mobile browers.
  3. If people are looking at your site on their phone, they may be ready to transact or talk to you, so put your phone number, address and map links right up at the top of the page so they can take immediate action.
  4. Remember that iPhones and iPads don't like Java, Flash or any other Adobe plug-ins, so if your site is using them, you'll miss out on mobile users.
  5. Here's another one I would add---make sure to send a text-only version of your newsletter so folks can read it on their phones, too! 

You can work with your web developer to make sure your standard site is compatible for mobile users or you can create a mobile version of your site so that when a mobile browser accesses your site, the streamlined site opens up.

Want to see the whole webinar?

Your Website on Mobile Devices
Your Website on Mobile Devices

Check out my other upcoming webinars ===============>>

Listed in the right hand column! 


C-Level2:  Everything you need...
Last month, I launched a collaborative effort with Monyka Berrocosa of MyCity4Her and we're renaming it to fit the idea that everyone deserves access to the best business education possible.

Every month, we present a topic and a guest that ratchet up your level of play.

THURSDAY, FEBRUARY 2D AT 2:30PM
:  Katie Gutierrez Miller of Assistant Match will talk to us about the concept of outsourcing and delegation...Details here.

THURSDAY, FEBRUARY 16TH AT 3PM
:  Katie joins us again with an informative webinar that will help you put it into action.  REGISTER HERE.

Stay tuned for details on March's program---all about financing your business.

More details at
 

If you are considering coaching, please set up your own Coaching Exploration call with me!  Click here to set up a time. 

 

If your organization is looking for a dynamic speaker, check out my new speaker one-sheet with details on all my talks. 

 

I look forward to talking with you!

 

 

  

Deborah Gallant

 

 

Bold Business Works
805-991-9660
www.boldbusinessworks.com

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