You don't have to do that anymore. Whatever it is.
Deborah's August Newsletter
Bold Business Works Monthly Newsletter August 2016
Thanks for being part of the Bold Business Works community.
Hope you are having an excellent summer. While it may be a little slower than usual, it can be a great time to re-examine your business and make sure you are on track with all aspects of your business.
A b-school friend once told me about doing a consulting project at a bank. He was examining one of their standard processes and at the end of each transaction, the bankers were told to take the total and "multiply by one." My friend pointed out that multiplying by one resulted in the exact same answer and they should stop doing it. But they didn't implement his suggestion. Why? "That's the way we've always done it."
Is it time to pull the plug on your old way of doing things?
As a business coach who thinks strategically about client problems all the time, it can be hard to focus on my own business. But when I finally did---I realized that I shouldn't be in the website-building business anymore.
A little history:
My tech partner Kevin McGillivray and I built Coach Power Tools in 2006 because coaches didn't have a way to build and maintain their own websites without learning HTML. We ramped up. Changed the name to Web Power Tools to reflect our broad, growing client base.
Then Kevin became my tech consultant and website builders were my "side business". I hired support staff. When Wordpress became popular in 2011, we moved our sites to a simplified version of WordPress.
Fast Forward to 2016. Now there are many companies offering website builders. (are they as good as our system? Maybe, maybe not) But these competitors are well-funded to attract new customers and to support them 24/7.
Does it still make sense for me to be in this business?
The answer: No. I need to stop being in the website builder business. Kevin has a thriving business building custom and semi-custom WordPress sites. It makes perfect sense for him. (BBT clients learn more details here.)
Breaking up is hard to do--it would have been much easier to just keep on keeping on. But I will now have time to do what I am really great at (coaching!)
Come learn with me in person at We Work co-working spaces in New York!
Free lunch and learn programs
--Tuesday, August 30th at the Empire State Building --Thursday, September 8th in Astoria, Queens Details on my website: www.boldbusinessworks.com/events
Free teleclass with my colleague Maggie Dennison
Maggie is a long-time professional colleague who is an expert copywriter and marketer.
She is presenting a free teleclass:
3 No-Hype Ways to Attract the Clients Who are Right for YOU.
