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I am always open to ideas and inspiration, wherever they might hit me.
In this case, it was listening to the Sirius XM radio in my car---Channel 72---Broadway Show Tunes.
They went deep in the vault and played a song from a short-lived show from a few years ago---it was called "[title of show]" . I don't remember it making much of an  impression at the time, but they played a terrific little song called "Nine People's Favorite Thing."
The lyrics really caught my attention:
We can either follow our instinct
Or take advice from every joker
We can either be distinct
Or wind up merely mediocre
But not me...Not me...
I'd rather be nine people's favorite thing
Than a hundred people's ninth favorite thing
Nine peoples favorite thing
Than a hundred people's ninth favorite thing
I just love that sentiment! It kind of sounds like the advice I give to clients about their website: being vanilla won't cut it, you've got to be pistachio---be brave, be bold, stand out from the others.
Last week I had an exploratory meeting with a potential client and after 15 minutes she stopped the conversation and wanted to tell me that she loved my business name. She said Bold Business Works was an apt description of me and my services. I know I'm not everyone's ideal coach, but the folks who want a truth-telling, fearless direction for their business get me. I would rather be nine people's favorite coach than a hundred people's ninth favorite coach!
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