Don't know about you...but things haven't been slowing down for me at this holiday season! If you get a chance, try to take a moment or two and reflect on the year past and where you are going in the year ahead...some useful ideas to help you. 
Best to you and yours!
Deborah
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It's harder than ever to rise above the "noise."
There's an underlying principle in marketing that you need to have multiple "touches" with your prospective client before you become top of mind.
I've been researching to see what the latest statistics are...(I've heard anywhere between 7 and 23!) and not surprisingly, there is no agreement among marketing professionals on what the magic number is.Anywhere you are, we are assaulted by advertising and marketing messages. Think about it: there are Zappos ads in the shoe bins at the TSA security checkpoints at airports. Facebook has a whole sidebar full of targeted ads every time you log in, even more tv-style spots directly assaulting you when you play one of those addictive Facebook games. As small business owners, you need to figure out how your message can break through that noise to get you noticed by your best prospects. In order for some one to want to purchase from you, you need to move them along the familiar Know-->Like--->Trust spectrum. 
That requires more than one touch. It is unlikely people will buy a high-ticket service from you the first time they hear about you. (In fact, I'm suspicious when someone says "Yes" the first time they meet me!)
Every business needs to have an integrated marketing strategy that uses several different touchpoint methods. (This email newsletter is one of mine, in case you didn't figure that out!). Blogging, social media, workshops, conferences, in-person networking, article publishing, signage, press releases. You've got to stick with it and be consistent. There are some people who have been on my list for over five years...but they see my email newsletter arrive every month and they are reminded about me. And yes....when the time is right for them...then they set up their coaching exploration call.
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100% of my First Coaching Mastermind Group Participants Rated It "Very Valuable or Extremely Valuable."
COULDN'T YOU USE A KICK IN THE PANTS FOR 2012? My next Mastermind Group is forming.
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Back to Basics for 2012
Want to get back on track with your business? Join me to reinforce the underpinnings of your business and MAKE MORE MONEY in 2012 with my structured small group coaching program. We meet for 90-minutes once every two weeks for a total of six sessions---PLUS YOU GET A ONE HOUR ONE-ON-ONE COACHING SESSION too.
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