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Why Isn't My Website Ringing Up Sales?
Bold Business Works Monthly Newsletter
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September 2015
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You know the line from Field of Dreams: If you build it, they will come. Maybe works for baseball fields, but definitely not for business and websites. Read on. 
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Websites are not magical.
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New entrepreneurs frequently reach out to me to help get their business started. Their highest priority is almost always building a shiny new website. I usually refuse to start there. A website is NOT a substitute for a business plan.
First you need a strong business model--to understand what products and services you are selling---who you are selling them to---who your competitors are---and how you are different and better. What is your marketing message, your unique selling proposition? If you don't know all that, you can't build a strong website anyway.
And then, once you've got that website built (hopefully in a content management system like Bold Business Tools' Wordpress program)---don't expect miracles. First, it takes a few weeks for Google to even index your site! And then you need to make sure you've got the correct search words embedded...and links to your social media profiles and so on and so forth.
Think about your website like the windows of a store. They can be bright and shiny and should make someone want to walk in to your store, where they may browse and then buy. All of it is irrelevant if no one sees the window.
There are a BILLION websites (really, read the citation.) What are the chances someone will happen by yours? You have to work at it---first to get them to come and then to entice them in to buy. Feeling overwhelmed? You're not alone. Join me for my free webinar with marketing expert Andrew Rose on Thursday, September 24th at 12noon ET to learn how you can bring in more visitors and customers! Sign up now. |
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Need to talk about your business? Schedule your own complimentary Coaching Exploration Call today: http://timetrade.com/book/KBN82
Deborah Gallant
Bold Business Works
805-991-9660
www.boldbusinessworks.com
 
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September's webinar:
(same topic as this newsletter)
WHY ISN'T MY
WEBSITE MAKING THE PHONE RING?
A conversation with media expert Andrew Rose of Zest SMS.  THURSDAY,
SEPTEMBER 24th
12NOON ET
We will be doing something a little bit different: looking at the websites and marketing for three businesses and doing live analysis and recommendations for improvement.
SIGN UP NOW TO JOIN THE WEBINAR (and get the recording link, too.) REGISTER NOW.And if you're interested in being one of the companies whose sites we look at, email me!
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 Deborah returns to Southern California with two classes this fall at the Conejo Adult School in Thousand Oaks:
GET CREATIVE TO BUILD YOUR BUSINESS on Saturday October 24th
THE PROACTIVE JOB SEARCH on Saturday October 31st.
Sign yourself up at www.conejoadulted.org
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