But maybe not as much as you think.

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Of course I am an active participant in online social networks (what kind of a coach would I be if I didn't?).  I have nearly 1000 Facebook "friends" and a Facebook business page.  Nearly 2000 Linked In contacts and I belong to several active groups.

Do I really know all these people?  Of course not.
 
I try to use these online systems strategically to help my business, but often I think their main value is to drive real connections---not to just keep them virtual.

I was helping a young man who is a recent college graduate looking for this first full-time job and was introducing him to LinkedIn.  (they should make it a compulsory lesson at the college career center!)

Even this 20-something had lots of work and volunteer experience to list and then we began to search for people he knew. When he started to think about teachers, bosses, co-workers, family members, club participants, he started to send out invitations.   The best connection he made?  One where he scheduled a coffee date and got to really know the contact.

My California trip let me reconnect with those real people I really know and reinforced my relationships that nurture me personally and professionally.

As you go out there and network, try to make these genuine connections.  There's no prize in just counting up contacts if you don't really know these people!

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