A great new rule of thumb...
Bold Business Works Newsletter
Thanks for being part of the Bold Business Works community.
Hope you are having a great summer.   

Been busy for me and I made a decision that I'd consolidate the newsletters into one summer issue.

California folks, note I'm doing several workshops and programs, hope you can join me in September.   Schedule is online at


My eyes and ears are always open to business wisdom that I can use for myself, my clients and for this newsletter.  In a casual conversation over the holiday weekend with an old friend I got my nugget of wisdom for you.

Dan Weiller has many years of experience in politics and government and we were talking about the value of direct mail for a local political campaign (yes snail mail still works for local politics, as well as good old-fashioned door-knocking)  We were talking about copy for a postcard and Dan said:

"You've got to make sure they get the message in the time it takes to go from the mailbox to the recycling bin."

I think this piece of wisdom has many different applications. 

Job-hunters have heard me talk about this as the 'PURPLE MAGIC MARKER RULE."  Your message needs to be clear and easily understood by the person reviewing your resume---what will they write in purple magic marker across the top of your printed resume so they remember you from that giant pile of applicants?

It is more than just an elevator pitch---it is distilling who you are and what you do down to the very essence so it can be easily understood by anyone in a very short snapshot. This can be really hard.  Sometimes you need an outside perspective to help you get clear on what is important, special and different about you and develop compelling language to explain it.  Recently I needed to update my resume and found it difficult to do this for myself.  I sent it to some trusted colleagues for feedback and perspective. Yes, even the coach sometimes needs coaching!

Do you need that laser-focused outside point of view?

Set up your own complimentary coaching exploration call:

I look forward to hearing from you.

Deborah Gallant
805 991 9660

Bold Business Works, 144 West 86th Street, #6C, New York, NY 10024
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