Many people have trouble when it comes time to state their fees.  Assuming that they have fair and reasonable rates based on the value they provide to clients, they should feel confident.  Don't back-pedal or lower your rates because of your own assumptions. 

I recently spoke at the American Academy of Private Physicians conference and was very impressed by the number of concierge physicians who have thriving practices charging thousands of dollars per year just to be members of their practice.  If they can do it, you can do it.

If you can solve the client problem then you are worth what you charge.  You have to believe that.
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"That which costs little is less valued."    Miguel de la Cervantes.

 

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People value what they pay for.  Earlier in my career, I ran the marketing for WBGO, the all-jazz public radio station in New Jersey.  I remember one street fair where we were giving away lapel buttons promoting the station.  We literally couldn't give them away.  But then I put up a sign and started charging $1 for them....and people began to line up.  By establishing a value, I created a desire.

When you have a client who starts to claim poverty and wants to bargain with you before you even get started working with them...I promise you it won't get better.  This is not an IDEAL CLIENT.  Walk away!  Cheapskates will not change.  Work with people who do value you and are willing to pay fairly.  Not sure who's your Ideal Client?  Sign up for this month's webinar.