What Are You Worth? Some thoughts from Deborah
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Do you avoid the price discussion?
 
Bold Business Works Monthly Newsletter
May 2015 
What is something worth?  What are you worth?  Some thoughts on pricing and value this month. 

New headshot,like it?
How do you handle the price discussion?   

Many of my clients provide services--bookkeepers, consultants, coaches, therapists, organizers, home improvement contractors.  I put myself in this category. 

 

Our first conversation with a potential client usually helps crystallize whether or not we can help that person.  Then the next question is...what does it cost? 

 

Many people have trouble when it comes time to state their fees.  Assuming that they have fair and reasonable rates based on the value they provide to clients, they should feel confident.  Don't back-pedal or lower your rates because of your own assumptions. 

I recently spoke at the American Academy of Private Physicians conference and was very impressed by the number of concierge physicians who have thriving practices charging thousands of dollars per year just to be members of their practice.  If they can do it, you can do it.

If you can solve the client problem then you are worth what you charge.  You have to believe that.
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"That which costs little is less valued."    Miguel de la Cervantes.

 

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People value what they pay for.  Earlier in my career, I ran the marketing for WBGO, the all-jazz public radio station in New Jersey.  I remember one street fair where we were giving away lapel buttons promoting the station.  We literally couldn't give them away.  But then I put up a sign and started charging $1 for them....and people began to line up.  By establishing a value, I created a desire.

When you have a client who starts to claim poverty and wants to bargain with you before you even get started working with them...I promise you it won't get better.  This is not an IDEAL CLIENT.  Walk away!  Cheapskates will not change.  Work with people who do value you and are willing to pay fairly.  Not sure who's your Ideal Client?  Sign up for this month's webinar.

 

A coach can also be a big help! Sign up for a free 45-minute coaching exploration call
http://www.timetrade.com/book/kbn82

 

I look forward to hearing from you! 

 

 

 

  

Deborah Gallant

 

 

Bold Business Works
805-991-9660
www.boldbusinessworks.com

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WHO IS YOUR IDEAL CLIENT?
(and why does it matter?)

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An Ideal Client:
Pays Full Price
Values What You Do
Buys Often
Refers Others

Who wouldn't want to attract ideal clients to your business?

Join me for this important business-building topic.

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