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Wondering about QR Codes? 

You may have seen these strange-looking square figures on print ads or business cards and wondered what they were all about.  I was curious myself, so I've gotten a crash course in QR codes and thought I'd share what I've learned.

QR stands for Quick Response and these two-dimensional codes can be generated for free and are readable by smartphones equipped with QR readers (also free) and can contain text, photos, or most commonly URLs.  They can can store more data than standard barcodes, including url links, geo coordinates, and text like coupons. QR codes are quite common in Japan, Korea and the Netherlands, but have been slower to take hold here in the United States.  New smartphones frequently come loaded with QR readers, but the penetration of the readers is still low, maybe 5% of all US cell phone users.  That hasn't stopped some big name consumer brands to begin experimenting with print campaigns that use the code.

Should you care about QR codes?  My educated opinion:  not yet, and maybe not ever.  As my colleague Linda Schenk (VirtualLinda) said recently at a meeting (paraphrasing): "The only people I hear talking about QR codes are marketing experts who make money when clients need help with QR marketing campaigns."  I'm in a wait-and-see mode on QR codes, to see what innovative ways marketers use them and if that drives downloads of the readers.  If you've see a cool application of QR, please let me know and I'll share it!   Deborah
Want to explore coaching one on one with me?

My time-scheduling software lets you set up your own Exploratory Coaching call with me.  I'll learn about your business and current situation, you will get to know me a little and we'll see if there's a good fit.
Set up your appointment now:  https://my.timedriver.com/KBN82

Create a professional commercial for your website for just $250!

I am working with the video pros at Advanced Video Systems in Owings Mills, MD to offer a chance for 5 business owners to work with me on Tuesday, September 13th to create a powerful personal interview to add to your website at the amazingly low price of $250.  I'll prep you and do the off-camera interview, Advanced will tape you and edit the final product into a 30-second spot you can use to promote yourself online.  Email me for details and to get on the list!
Looking for the accountability of small group coaching?

By popular demand, I am starting up my first ever Coaching Mastermind Group:  benefit from my coaching plus the added brainpower of your fellow entrepreneurs who will join you on the journey!


Details: 
Limit of eight participants:  you need to already be in business.
Time commitment:  Twice per month for three months (total of six sessions)
90-minute phone/web-based teleconferences
Day/Time TBA (possibly 7am PT/10am ET on a weekday)
Investment:  $297 for the whole program including all materials, email support, private online group site, etc.


There have already been a lot of pre-launch requests to join, so please let me know if you are interested in participating!
Details here.


Building Your Personal Brand: 
Free Webinar on Wednesday, July 20th


This month, my guest presenter will be colleague Monyka Berrocosa of MyCity4Her, one of the people who has made me feel most welcomed here in Baltimore.  An outsourced CMO (Chief Marketing Officer), Monyka and I speak the same language when it comes to helping small business owners focus squarely on their unique talents and targeting their best prospects.  Join me for what promises to be a lively presentation with Monyka!

Wednesday, July 20th
12noon ET
CLICK HERE TO REGISTER

Please register in advance, even if you can't make it so you'll get the recording automatically sent to you!


Think Creatively About How To Reach Your Target Clients:
Marketing Outside the Box


Come join me to learn in person!
If you're in the Baltimore/Washington area, join me as I present a special program for the Hunt Valley Business Forum on Tuesday, July 19th.  It will be a combination of a short presentation and then I'll lead a lively roundtable discussion about creative ways to market your business---including prizes for the best and worst ideas you've used!

Details:
Tuesday, July 19th
8am to 10am (includes breakfast and networking)
Embassy Suites, Hunt Valley, MD
Free of charge to HVBF members, guests may attend once for free.

REGISTER ONLINE.

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106 Enfield Road
Baltimore, MD 21212

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