You never call. You never write. (Texting doesn't count)
Bold Business Works Monthly Newsletter
July 2016
Thanks for being part of the Bold Business Works community.
Happy Summer!   Hope you had a great July 4th.    
Pittsfield, Massachusetts July 4th Parade

Thanks to many of you who replied to my June newsletter (the one with the OOPs business card).  Good to know I'm not the only one bothered by this sloppy use of the English language.

The other day I got 4 different "touches" from my own mother:  a text, an email, a Facebook "like" and then a phone call.  (Thus the catchy subject line---the classic complaint from Jewish mothers everywhere.)  Got me thinking about how we choose to communicate what...   Read on.


We have more choices than ever about how to communicate. 

That's why newspaper companies are reinventing themselves:  fewer people actually want a hard copy of a newspaper.

It applies to everyone who does business.  We have to choose the most effective way to transmit any particular message.
(btw:  it isn't just what is easiest and most comfortable for you!)
  • Don't text important information that needs to be saved and referred back to.  This should go in an email or snail mail.
  • A company doesn't post a phone number on their website.  Customers want to phone you so make it easy for them.
  • A job-hunter emailed a resume to an old friend but then heard nothing.  If you have a phone number and the person knows you, call first or your email will get lost in the blizzard of emails everyone gets.
  • Filling in a form on a corporate website when you have a matter that needs the attention of the top executive.  It is amazing what happens when you bother to write a snail mail letter---it is so unusual that it automatically gets noticed.
  • Don't avoid personal interaction with your friends and family by making public comments on their Facebook page.  If you want to actually convey something heartfelt, pick the phone up.  Send a birthday card in the mail.

Marshall McLuhan was onto something when he said "The medium is the message."  Before you send your next communication out into the world, double-check and make sure it is the best way to do it.


Here's a corollary:  when you send someone a document, make sure that you name that document so it is understood by the recipient!

Classic rookie mistake:  Naming your resume "resume.doc."
Better resume name:  JanicePSmith7.16.doc

Or sending a business proposal with the name of the client.  How many files do they have with the name of their own company?  Use your name, their name and the date for utmost clarity.

Bad file name:  Joe Shmoe Proposal.doc
Better file name:  Deborah Gallant Proposal for Joe Shmoe 7.6.16.doc 
Need to rethink how you do business?  Set up your own complimentary coaching exploration call: 

Presenting Ready Set Career for Met Council
Presenting Ready Set Career for Met Council 
Last call for video shoot July 27th in Baltimore

The afternoon of Wednesday, July 27th my video partner Marty Jenoff and I will be doing our low-cost web videos at his studio in Owings Mills:  $499 gets you the whole shebang.  See samples and sign up for your slot here:
Philadelphia-area Learning Opportunity Tuesday, August 2d
6pm to 9pm

Who Is Your Ideal Client?
Why Does It Matter?
Trouble Retaining Clients?
What The *#^% Is Marketing?
Are You Relevant?
Is Your Brand Working For You...
...Or Against You?
Do You Feel Stuck?
Is Your Message Bold or Old?
Seminar Is For You.
I am partnering with Izzy Levovitz of ProFound Marketing to present a small business seminar at Headroom in Wayne, Pennsylvania.  It's bound to be a lively, interactive evening and we will be providing light refreshments.  Discount for earlybirds!

Bold Business Tools Website Clients

Mark your calendar for Thursday, July 21st at 1pm ET/10am PT for an important webinar you won't want to miss.  Stay tuned for details which will be emailed to you.
Bold Business Works, 144 West 86th Street, #6C, New York, NY 10024
Sent by in collaboration with
Constant Contact