• Don't text important information that needs to be saved and referred back to.  This should go in an email or snail mail.
• A company doesn't post a phone number on their website.  Customers want to phone you so make it easy for them.
• A job-hunter emailed a resume to an old friend but then heard nothing.  If you have a phone number and the person knows you, call first or your email will get lost in the blizzard of emails everyone gets.
• Filling in a form on a corporate website when you have a matter that needs the attention of the top executive.  It is amazing what happens when you bother to write a snail mail letter---it is so unusual that it automatically gets noticed.
• Don't avoid personal interaction with your friends and family by making public comments on their Facebook page.  If you want to actually convey something heartfelt, pick the phone up.  Send a birthday card in the mail.

Marshall McLuhan was onto something when he said "The medium is the message."  Before you send your next communication out into the world, double-check and make sure it is the best way to do it.

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Here's a corollary:  when you send someone a document, make sure that you name that document so it is understood by the recipient!

Classic rookie mistake:  Naming your resume "resume.doc."
Better resume name:  JanicePSmith7.16.doc

Or sending a business proposal with the name of the client.  How many files do they have with the name of their own company?  Use your name, their name and the date for utmost clarity.

Bad file name:  Joe Shmoe Proposal.doc
Better file name:  Deborah Gallant Proposal for Joe Shmoe 7.6.16.doc