Should I blog?

Here’s a business question I get all the time.  And the funny thing is I struggle with this myself constantly.  My usual questions are:

  1. Do you have something to say—in your area of expertise—on many different topics?
  2. Can you make a schedule of at least once a month and stick to it?
  3. Does anyone care?

When you can repurpose content from a blog into a newsletter, social media, etc…then a blog can be a good way to keep your content up on the web (since those other media will vanish over time).

Does being known as a thought leader in your area help your business, credibility and reach?  If so, consider blogging.