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The Speed of Change

March 7, 2014/in Featured Articles/by Deborah

I have just completed a top-to-bottom rewrite of Shine Online, my e-book that is a guide to everything a small business owner or practice provider needs to know about marketing their business on the Internet…and I can’t believe how much updating it needed! I went back and checked every single link and reference from the last update in 2012 and even in that short time, there has been a sea change.

I added new sections on mobile, video and beefed up the section on social media. It is funny to look back and see what I wrote some time ago about things like Google Checkout. Which is now out of business. If Google can’t make it work, they just shut it down (which is one of my objections to using some of their products…that and there is no such thing as customer service). Video is ubiquitous and now that Google owns YouTube, it is more important than ever to get your site found. Search marketing has gotten more and more complex—in fact two of the experts I know in the field decided to go into other businesses because keeping up with the technology changes got to be too hard.

If you are just getting started with your business (or just getting online with it), you won’t find a better overall resource than Shine Online. And if you buy it and then decide to purchase a WordPress website from me, I will credit you with your purchase price. The $24.95 is well worth it, even if it just saves you from making other silly decisions about your web marketing! Buy now.

What My Clients Say

Working with Deborah is always a joy for me: her practicality is matched by her creativity; her unique ability to combine proven strategies with a 'let's think outside-of-the box' enthusiasm provides me with plenty of fresh ideas. I value her honesty, work-ethic and support services and highly recommend her!

Elizabeth Alvarez, Consultant

Deborah has that unique blend of expertise, motivation and unapologetic drive that anyone starting their own business needs to be successful. I hired Deborah to explore a start-up writing business and along the way, the perfect "real job" landed in my lap. We shifted gears and she coached me through the negotiations. Every minute counts with Deborah, and pays off in multiple ways.

Gwen Mayes, Healthcare Advocate, Attorney

I heartily recommend that anyone launching a business -- or simply figuring out how to make money in these difficult economic times -- consult with Deborah. She has the gift of seeing what you need to do, even -- make that especially -- when you don't.

Ann Brenoff, The Huffington Post

Deborah’s enthusiasm and high energy level inspired me to dig deep to think proactively about my business. Her professionalism and knowledge about Internet marketing have helped me tremendously.

Henry Weaks, Business Broker

If it was not for Deborah I would not be in business today. She is creative, positive and knowledgeable in what she does. She had amazing insight: if anyone can help get you motivated and put you on the right path Deborah can.

Jacqueline Mills, Soft Touch Beauty Solutions

Deborah is an idea machine! She has a way of expanding your sense of possibility. She's direct, efficient & incredibly bright. I highly recommend Deborah - her coaching, web tools & seminars...all well worth your time & energy!

Kelli Anders

Deborah Gallant is an interesting and compelling speaker. Our Chamber members found her talk on “How to Get Out of Marketing Overwhelm? Relevant and very useful to their businesses. I highly recommend Deborah to help meet your sales, marketing and technology objectives.

President of Columbia County ChamberHudson, New York

Deborah and Marty go above and beyond while helping you find the right message to put in your website video. Their easy laid back style puts your fears to rest about being in front of a camera. Most business owners are great at using words to describe themselves and their business, but to really “communicate” in a video format requires that you work with professionals that can make you look and sound like the professional that you are, Deborah and Marty are the team that can help you. The whole process was simple and easy. Thank you Deborah and Marty for making me look so good! –A not particularly photogenic nervous Nelly.

Suzanne Harrison, The Tangible EffectConsultant