Email marketing is alive and well!

I had the privilege of running a learning session today for the New York UJA Federation and their member agencies about EMAIL MARKETING.  About thirty people attended, a wide range of young, old, men and women…some of them were “management” and some were the marketing professionals for their organization.  So interesting to hear how these different agencies handle email marketing—one place has 70,000 email addresses on their list and send up to three emails every day.  Yes every day!  Of course to different people, different segments of their list with different interests.  Email is still a really effective way to connect with your loyal followers and fans.