How often should you blog?
I am in a quandary. How often do I need to post something new on my blog to seem “current?” I recently visited a colleague’s website and she hadn’t posted anything since October (it’s now January) and my reaction was “whoa…she is way out of date.” But then I went back to review when the last time was that I wrote something new. December. I posted twice. One of them however was a blatant sales pitch for my upcoming video shoot dates, not really a thoughtful, informative post that any one would want to read and comment on. So really once. Is that enough? Does posting once a month justify even having a blog? Many people tell me they want to start blogging and I always caution them: do you have something worthwhile and interesting to say often enough to bother? A newsletter might be better. (and I do consistently publish a meaty monthly newsletter). Also, there is this myth that if you blog then everyone on the web will contribute and comment on what you say and you’ll get a real conversation going on. My experience is quite the opposite. I do see folks reading the website and the blog ( I know this from checking my analytics)…but in the 3 years or so I’ve had this website up, I’ve had 14 legitimate comments. 14. Not a typo. If you have included a blog as part of your website (or have a blog instead of a website) and you have a different experience, let me know. Also: what do you think the right frequency is for posting? Comments welcome. Really.