I’m the “voice of reason” at the BBJ’s Social Media Crash Course

I was delighted to be invited to participate in December’s “Social Media Crash Course” sponsored by the Baltimore Business Journal and hosted by Maryland Public Television.  They’ve been hard at work editing it into the finished product that is finally posted and live for you to see.  Be sure to hang in to the end (or fast forward if you must) because I’m Speaker 4 of 4.  My take on it—you need to be sure that you keep in perspective what social media can (and cannot) do for your business and integrate all your marketing efforts together cohesively to reach your target audience.  Makes sense, right?